CXFS Connect 2025

December 2 - 3, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Zarak Khan

Zarak Khan

Director, Behavioral Science Edward Jones
Zarak Khan

Zarak Khan is a behavioral scientist with experience generating and applying insights to organizational strategy, innovation infrastructure, product design, and public policy. Cited by McKinsey & Company as an "expert forging the future" of behavioral science, he divides his time across industry, academia, and philanthropy. Zarak is the Director of Behavioral Science at Edward Jones. He is also a Behavioral Science Fellow at the University of Pennsylvania, where he teaches applied behavioral science consulting to graduate students. Zarak serves as the board chair of Bescy (formerly Action Design Network), a non-profit community of over twenty thousand practitioners and researchers interested in the ethical application of behavioral science around the globe. He graduated from Duke University's Sanford School with a Master of Public Policy degree.

Check out the incredible speaker line-up to see who will be joining Zarak.

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