CXFS Connect 2025

December 2 - 3, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Yury Nabokov

Yury Nabokov

Assistant Vice President, Customer Experience & Digital Marketing Strategy Machias Savings Bank
Yury Nabokov

Yury Nabokov is a customer experience and digital strategy leader at Hilltop Holdings, parent company of PlainsCapital Bank, PrimeLending, and Hilltop Securities. He leads initiatives that modernize customer journeys, strengthen digital capabilities, and align marketing, operations, and technology around measurable business outcomes. With expertise in CX strategy, digital transformation, and AI-driven marketing, Yury has spearheaded projects that streamline onboarding, enhance self-service, and improve cross-unit efficiency. His work also includes developing new CX metrics that help quantify loyalty and reliance. Passionate about connecting strategy to execution, Yury focuses on delivering customer-first solutions that drive growth, efficiency, and long-term value.

DAY ONE – December 2, 2025

8:55 AM PANEL DISCUSSION: Proving the Value of CX in a Cost-Conscious Environment

In today’s volatile economic climate, CX leaders face mounting pressure to justify investments. With expenses up and executive teams scrutinizing every dollar, the ability to connect experience improvements to tangible business outcomes is more critical than ever. 

This panel explores how top financial institutions are quantifying the value of CX—whether through reducing costly call volumes, improving customer retention, or tracking metrics like client confidence and satisfaction. Learn how to tell a compelling story to your leadership by combining ROI data with persuasive, experience-driven insights. 

  • Translating CX improvements into metrics that matter to senior leadership 
  • Communicating both the tangible and intangible ROI of your CX programs 
  • Building digital experiences that eliminate costly friction points

4:10 PM PANEL DISCUSSION: Aligning Processes Across Business Units for Better Efficiency and CX

For many FI’s, onboarding and other key customer processes remain fragmented across business lines. While some uniqueness is justified, most experiences—like onboarding—are largely similar. So why are they still being built in silos? 

In this session, hear how organizations are working to shift their mindset and pushing for enterprise-wide coordination. Learn why prioritizing horizontal integration can unlock efficiencies, create a seamless customer experience, and lay the groundwork for stronger cross-sell opportunities and improved customer lifetime value. 

  • Identifying common CX pain points caused by internal silos 
  • Understanding the organizational hurdles to aligning business unit priorities and incentives 
  • Discovering how better integration can unlock efficiencies and drive meaningful cross-sell growth 

Check out the incredible speaker line-up to see who will be joining Yury.

Download The Latest Agenda