Yury Nabokov

Digital Experience and CX Strategy leader Hilltop Holdings

Yury Nabokov is a customer experience and digital strategy leader at Hilltop Holdings, parent company of PlainsCapital Bank, PrimeLending, and Hilltop Securities. He leads initiatives that modernize customer journeys, strengthen digital capabilities, and align marketing, operations, and technology around measurable business outcomes. With expertise in CX strategy, digital transformation, and AI-driven marketing, Yury has spearheaded projects that streamline onboarding, enhance self-service, and improve cross-unit efficiency. His work also includes developing new CX metrics that help quantify loyalty and reliance. Passionate about connecting strategy to execution, Yury focuses on delivering customer-first solutions that drive growth, efficiency, and long-term value.