Ryan Osero

Sr. Director, Design Strategy and Delivery Edward Jones

Ryan Osero is the Head of Enterprise Design at Edward Jones, where he leads over 180 designers, researchers, and strategists shaping the firm’s current and future client and branch experiences. A design executive at the intersection of financial services, human behavior, and technology, Ryan has guided Edward Jones’ transformation toward “Experience First” — introducing new offers, organizations, and ways of working that put clients and financial advisors at the center. Before joining Edward Jones, Ryan was a Partner at IDEO, where he built and led the Financial Services practice, partnering with leaders at firms like Chase, Wells Fargo, and American Express to reinvent how people experience money. His earlier career in innovation at General Mills and Anheuser-Busch InBev gave him a deep understanding of how to move large organizations from insight to action. Ryan is passionate about designing systems that help people thrive financially and about equipping organizations to make creativity a business advantage.