CXFS Connect 2025

December 2 - 3, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Katja Forbes

Katja Forbes

Executive Director & Head, Client Experience, Insights and Development, CIB Standard Chartered PLC
Katja Forbes

Katja Forbes is an award-winning digital visionary who knows how to move the needle on growth and innovation. A global authority across CX, data science, product design, and emerging tech, she is a sought-after keynote speaker described as “unyielding, innovative and endlessly insightful”. Katja’s long list of accolades includes being named among the Global Top 25 AI leaders in CX, Global Top 20 CX Leaders in Financial Services, Top 50 Australian Professionals, Top 10 Women Disruptors, and one of Westpac/Australian Financial Review’s “100 Women of Influence”. Now leading the charge as Head of Client Experience, Insights and Development at Standard Chartered Bank, Katja steers a gold award-winning team creating inclusive and climate positive financial solutions. Formerly an International Director and Vice President on the Global Board of the Interaction Design Association (IxDA) and DEI Director of the Data Visualization Society, Katja remains focused on shaping a future fueled by human-centered innovation. Beyond her work, Katja is known for her fierce determination, clarity of purpose, and unwavering commitment to uplifting women across the globe, securing her place as a thought leader who backs bold ideas with real-world impact.

DAY TWO – December 3, 2025

9:20 AM PRESENTATION: Machines are Customer Too: The Next Frontier of CX and Business Growth

What if your next customer isn’t human? As AI systems increasingly act as independent economic agents, businesses must rethink customer experience. In her provocative talk Katja Forbes explores how traditional journeys, trust, and engagement strategies must evolve to serve AI-driven agents and autonomous systems.

Drawing on her award-winning CX expertise and role at Standard Chartered Bank, she presents a compelling vision of a future where customers are code and loyalty is algorithmic. This session isn’t speculative—Katja shares actionable frameworks and a clear roadmap to help leaders adapt, innovate, and harness this shift for growth. The future is here: machines are buying.

Check out the incredible speaker line-up to see who will be joining Katja.

Download The Latest Agenda