Katie O'Dell

Katie O'Dell

VP, Strategic Support, Consumer & Business Solutions BECU
Katie O'Dell

Dr. Katie O'Dell brings extensive experience in the financial services industry, primarily in consumer banking and credit cards. Katie currently leads strategy for BECU's Consumer and Business Solutions organization. She also has experience in managing large teams responsible for credit card products, marketing, regulatory compliance, loyalty and benefits, Agile methodologies, process technology, and customer experience at top-tier national financial institutions and Visa.

She holds a Doctorate in Business Administration (D.B.A.) from Wilmington University, as well as an M.S. in International Marketing and a B.S. in Marketing from St. Joseph's University. She is an Adjunct Professor in the College of Business at Wilmington University, with research covering career transitions, aging in the workplace, and work readiness for cancer survivors.

This is the second year in a row that Katie will speak at CXFS Connect. She was a keynote speaker at the '25 conference, presenting original research and guidance on navigating career transitions.

Translating Data And Insights Into Elevated Customer Journeys

5:20 PM PANEL DISCUSSION: Creating Service "Blueprints" To Fix Customer Journeys At An Operational Level

Customer journey mapping helps teams visualize the ideal front-end experience. Service blueprints go a step further by revealing the people, processes, systems, and technology required behind the scenes to consistently deliver that experience.

CX and service leaders from TD Bank, BECU, and Truist, will discuss strategies to move from customer experience vision to operational execution by:

  • Using service design to connect customer facing goals with operational realities.
  • Partnering with frontline and operational teams to uncover hidden complexities, dependencies, and barriers impacting the CX.
  • Demonstrating CX ROI by linking operational improvements to measurable customer outcomes.

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda