CXFS Connect 2025

December 02 - 03, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Katie Hanson

GM, Connected Digital Experience Best Egg

Katie Hanson, a passionate advocate for data-driven insights and design thinking methodologies, joined Best Egg in March 2022 with a clear mission- to foster innovation and deliver proundly better solutions that improve people’s financial lives and redefine the industry.

Best Egg is revolutionizing the industry with the launch of Best Egg Flexible Rent and Vehicle Equity Loans in 2023, offing flexible financial solutions that empower people with limited savings to navigate their everyday financial challenges, confidently.

As a thought leader in consumer experience and a catalyst for innovation, Katie has over 20 years of expertise leading cross-functional teams at top-tier organizations. Her relentless dedication to creating impactful and customer-centric solutions has been a driving force behind her career achievements at renowned companies such as Intuit, Renovate America, Wells Fargo, and Benefitfocus.

Driven by a strong commitment to using data-driven insights and human centered design best practices, Katie continues to make a profound impact on Best Egg’s vision of delivering flexible solutions to help people with limited savings confidently navigate their everyday financial life.

Check out the incredible speaker line-up to see who will be joining Katie.

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