Eleesa Smith

Prudential Financial’s purpose is to make lives better by solving the financial challenges of our changing world. To meet evolving needs and deliver industry-leading customer and client experiences, Prudential embarked on a journey to transform the customer experience. 

Join us to discover how this 150-year-old organization galvanized its diverse businesses and functions to create a customer-centric movement. You’ll learn about: 

• Developing a relentless focus on listening and deeply understanding our customers 
• Leveraging influencers within the organization and the critical role of cross-pollination 
• Empowering local teams and measuring success along the way 
• Understanding, interacting with, and articulating the value of CX at every level of the organization