Daniel Darst

SVP. Brand, Advertising & Marketing Operations. Flagstar Bank Inc

Daniel is Deputy Chief Marketing Officer at Flagstar Bank, overseeing strategic and tactical marketing programs for Private Banking, Corporate and Regional Commercial Banking, Wealth Services, and the bank’s in-house agency and marketing operations. He plays a central role in aligning brand and business objectives, supporting growth across key lines while guiding creative execution, social media, digital transformation, and marketing integration. His experience spans global financial institutions and private client strategy, with a focus on messaging that prioritizes planning, clarity, and long-term relationships. Prior to Flagstar, he held senior marketing roles at JPMorgan, Neuberger Berman, and Citigroup. A Yale graduate, Daniel brings a disciplined, narrative-driven approach to financial marketing and brand development.

DAY ONE – December 2, 2025

8:55 AM PANEL DISCUSSION: Proving the Value of CX in a Cost-Conscious Environment

In today’s volatile economic climate, CX leaders face mounting pressure to justify investments. With expenses up and executive teams scrutinizing every dollar, the ability to connect experience improvements to tangible business outcomes is more critical than ever.

This panel explores how top financial institutions are quantifying the value of CX—whether through reducing costly call volumes, improving customer retention, or tracking metrics like client confidence and satisfaction. Learn how to tell a compelling story to your leadership by combining ROI data with persuasive, experience-driven insights.

Translating CX improvements into metrics that matter to senior leadership
Communicating both the tangible and intangible ROI of your CX programs
Building digital experiences that eliminate costly friction points

DAY TWO – December 3, 2025

3:25 PM PRESENTATION: Beyond the Algorithm: Personalization that Connects

In a sea of sameness, banks are racing to differentiate through AI-driven personalization.

While it’s true that algorithms can optimize for clicks and conversions, they can be prone to miss the emotional nuance that builds trust and loyalty. And that’s what Flagstar Bank has going for it – trust and loyalty.

As a result, we see experiences, particularly in the online environment, that might appear efficient on the engineer’s dashboard, but are not human. And lacking the human dimension, these experiences fail – attrition, balances, ability to deepen and engage.

In this session, join Daniel Darst as he explores how banks can strike the right balance between data and empathy, automation and intention. You will learn how to move beyond transactional personalization and create engagement that is genuinely tailored.

• Balancing automation with human judgment to deliver experiences that feel personal, not programmed.

• Creating a testing framework grounded in your institution’s realities to unite data, CX, and technology teams around a cohesive personalization strategy.

• Deploying practical tactics and programs to support frontline staff with real-time, actionable insights that empower them to engage meaningfully—not just reactively.

Check out the incredible speaker line-up to see who will be joining Daniel.

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