CXFS Connect 2025

December 2 - 3, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Craig Reines

Craig Reines

Advisor Sierra

Craig Reines is a global customer experience and technology transformation executive with more than 30 years of leadership across Fortune 500 enterprises. As CEO of ServiceHive and Industry Advisor to Sierra, he helps organizations harness AI and automation to reimagine customer engagement. Formerly VP of the Technology Value Management Office at DIRECTV, Craig has also held senior roles at Foundever, Vodafone, CallMiner, Everyone Counts, and TTEC, earning recognition as an innovator in the BPO and CX industries.

Embedding CX and Aligning Teams Around the Customer Journey

12:45 PM The CX Innovation Roundtables

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take CX to new heights. Walk away with fresh ideas to implement right away.


Table #1: Building Secure and Trusted Generative AI for Contact Centers

Andy O’Brien

VP Financial Services Sales

ASAAP


Table #2: AI as a growth engine: building customer trust and lifetime value

Craig H. Reines

Advisor

Sierra


Table #3

An executive from Quantum Metric, Inc.

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda