Establishing your presence in customers' wallets as a smaller bank can be daunting. Leaders must find ways to stand out against the universal recognition of big banks, as well as the myriad of fintechs and their digital first experiences. 

In this session, retail banking leaders will discuss practical strategies for competing for deposits and loyalty when customers have accounts with large banks, online banks, and fintech wallets. 

Challenges covered include:

• Positioning against big bank marketing by aligning with regional identity, and investing in community partnerships.

• Cultivating future loyalty with younger demographics by investing heavily in schools and colleges for financial education

• Assigning reps to members and standardizing regular check-ins to build customer trust.