Carissa Dougall

Carissa.Dougall@bondbl.com bondbl

Carissa is a seasoned strategic leader with over 20 years of driving measurable growth for clients across Financial Services, Retail, Technology, and Sports/Entertainment. A digital-first marketer, she has navigated constant industry transformation, helping brands uncover new ways to connect with their customers. Since joining Bond five years ago, she has built the marketing strategy practice, led the Financial Services sector, and now works across the business to identify growth opportunities. Her Financial Services portfolio includes Capital One, TD Bank, CIBC, RBC, Barclays, and Synchrony Bank. With deep expertise in data and project management, Carissa excels at supporting organizations through evolution. Known as a trusted advisor, she crafts strategies that deliver measurable results and fosters strong, mutually beneficial relationships.

Embedding CX and Aligning Teams Around the Customer Journey

2:20 PM WORKSHOP: Responding to the Personalization Imperative: How Segmentation & Gamification Are Unlocking New Levels of Customer Relevance

Building and maintaining customer relationships is harder than ever. AI intermediates behavioral data, loyalty programs blur together, and economic uncertainty makes behavior unpredictable. To stand out, brands must rethink the way they design and deliver digital experiences. This presentation will help you:

Discover advanced gamification strategies—go beyond basic game mechanics to create meaningful, engaging experiences
Deliver timely, differentiated customer interactions that strengthen connections with your brand, shared interests, and even personal goals
Leverage data-driven segmentation to target the right experience to the right customer at the right moment
Cut through the noise and capture the attention of your most valuable customers
Learn how gamification and segmentation can become a precision tool for driving engagement and loyalty

Check out the incredible speaker line-up to see who will be joining Carissa.

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