CXFS Connect 2024

December 09 - 10, 2024

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Brian Laker

Senior Director, Industry Marketing Braze

Brian Laker is the Senior Director of Global Industry Marketing at Braze where he leads a team focused on driving customer-centric strategies and growth across industry verticals. Brian and his team work with marketing leaders and best-in-class partners to ensure Braze’s solutions best fit the evolving needs of marketers in different industries. Before Braze, Brian helped grow Twitter's advertising business by over 6X in revenue with work that has been recognized by AdAge, The Drum, the Association of National Advertisers (ANA) and others. Prior to Twitter, Brian led consumer marketing teams at American Express and Vanguard. He also was the co-founder of a mobile marketing platform and has advised other start-up founders on go-to-market strategy. Brian is a graduate of the University of Pennsylvania and obtained his MBA from Duke University’s Fuqua School of Business. Brian lives in Dallas with his wife and two daughters.

DAY ONE – Leading a CX Transformation Across the Organization

1:50 PM INNOVATION WORKSHOP: Building Trust With Every Interaction: Three Guiding Principles for Financial Services Marketers

What once worked doesn’t work anymore. Financial services companies must modernize their approach to customer communications - with a heavy focus on data strategy - to earn and maintain trust in today’s era of increasing customer expectations.

  • Join this session to learn how a composable marketing tech stack, real-time data & value-added messaging can create enduring trust with your customers.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda