Beth Wood

EVP and Global Chief Marketing Officer Principal Financial Group

Beth Wood is executive vice president and chief marketing officer (CMO) with Principal Financial Group®. As CMO, Beth leads the Marketing community who serve as the architects and stewards of the Principal reputation – through Brand, customer Marketing and Experience leadership. This community creates and amplifies branded stories designed to invite customer curiosity and engagement in the firm’s financial well-being and planning value proposition. Beth and her team are accountable for aligning the global organization to serve all stakeholders, using data, insights, analytics, and technology to enable business growth and build culture.

In her role, Wood also serves as Chair of the company’s Sustainability Task Force and Chair of the Principal Foundation. Beth has more than 30 years’ experience as a brand and marketing leader. In addition to running her own small business, she has held numerous marketing leadership roles in the consumer-packaged goods, healthcare, and financial services industries, with companies such as Frito-Lay, Johnson & Johnson, and MassMutual. She earned her degree in marketing communications from Babson College and Certifications in digital marketing from Cornell and data and digital transformation from Berkeley.