CXFS Connect 2025

December 2 - 3, 2025

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Andy O'Brien

Andy O'Brien

VP Financial Services Sales ASAPP

Andy O’Brien is Vice President of Financial Services Sales at ASAPP, where he leads global sales efforts across banking, insurance, payments, and fintech. With over 30 years in enterprise technology, he has held senior roles at Dell Technologies, Pivotal Software, Greenplum, and EMC, building and managing high-performing sales teams that consistently deliver strong results.

Embedding CX and Aligning Teams Around the Customer Journey

12:45 PM The CX Innovation Roundtables

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take CX to new heights. Walk away with fresh ideas to implement right away.


Table #1: Building Secure and Trusted Generative AI for Contact Centers

Andy O’Brien

VP Financial Services Sales

ASAAP


Table #2: AI as a growth engine: building customer trust and lifetime value

Craig H. Reines

Advisor

Sierra


Table #3

An executive from Quantum Metric, Inc.

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda