Alexander Henderson

Managing Director, Customer Experience bondbl

As the Managing Director, CX/EX Strategic Advisory, Alex leads cross‑functional teams of strategists, researchers, and designers to help organizations create experiences customers truly value. With deep experience working with financial institutions, he has partnered with banks, fintechs, and insurers to make digital interactions seamless, onboarding effortless, and service delivery scalable, driving loyalty, retention, and growth. With a methodical approach grounded in customer insight, Alex works with clients to uncover why customers leave, what makes them stay, and translate those findings into practical solutions that succeed in the real world. His work has helped financial institutions boost adoption, strengthen engagement, and deliver experiences that build lasting relationships.

Embedding CX and Aligning Teams Around the Customer Journey

2:20 PM WORKSHOP: Responding to the Personalization Imperative: How Segmentation & Gamification Are Unlocking New Levels of Customer Relevance

Building and maintaining customer relationships is harder than ever. AI intermediates behavioral data, loyalty programs blur together, and economic uncertainty makes behavior unpredictable. To stand out, brands must rethink the way they design and deliver digital experiences. This presentation will help you:

Discover advanced gamification strategies—go beyond basic game mechanics to create meaningful, engaging experiences
Deliver timely, differentiated customer interactions that strengthen connections with your brand, shared interests, and even personal goals
Leverage data-driven segmentation to target the right experience to the right customer at the right moment
Cut through the noise and capture the attention of your most valuable customers
Learn how gamification and segmentation can become a precision tool for driving engagement and loyalty

Check out the incredible speaker line-up to see who will be joining Alexander.

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