Alexander Henderson

As the Managing Director, CX/EX Strategic Advisory, Alex leads cross‑functional teams of strategists, researchers, and designers to help organizations create experiences customers truly value. With deep experience working with financial institutions, he has partnered with banks, fintechs, and insurers to make digital interactions seamless, onboarding effortless, and service delivery scalable, driving loyalty, retention, and growth. With a methodical approach grounded in customer insight, Alex works with clients to uncover why customers leave, what makes them stay, and translate those findings into practical solutions that succeed in the real world. His work has helped financial institutions boost adoption, strengthen engagement, and deliver experiences that build lasting relationships.